Rebuilding organic authority from zero after a full brand and domain migration for the women's career platform.

A women's career and education platform focused on content-led discovery and guidance.

When the previous career platform site was retired and rebuilt under the new women's career platform domain, its organic authority reset to close to zero overnight — and it now had to compete for visibility against decade-old platforms many times its size, some with domain authority scores several multiples higher.

A comprehensive SEO rebuild covering technical fixes (sitemap, robots.txt, canonical and hreflang tags, redirect and crawl-error cleanup, schema markup across blogs and courses), on-page optimization across meta tags and headers, and an ongoing content and authority-building programme — with the team directly writing and publishing blog articles built around real search demand for exam preparation, career guidance and women's success stories, backed by a mix of earned and paid editorial backlink placements.

In the months following the migration, the share of tracked priority keywords ranking within the top three pages of Google climbed from 8% to 77%, and Domain Authority — which had reached 24 before the migration reset it to zero — rebuilt to 18 within the same window. The site's broader organic keyword footprint grew more than tenfold over the same period, and organic sessions were still climbing month over month, up 28% in the most recent month alone. Most of the articles the team wrote went on to be picked up by Google Discover, putting original content in front of readers who'd never searched for the brand at all and driving meaningful additional traffic and inbound leads — proof the content strategy was working beyond rankings alone.