Local SEO - Canada

Turning roof repair searches into estimate requests before peak season.

The Client

A roofing contractor in Ottawa wanted stronger spring and storm-season visibility for repair, replacement and emergency roof-leak searches.

The Challenge

The contractor was getting referrals but missing high-intent search demand. Its roof repair and replacement pages were too thin, service-area pages were duplicated and Google Business Profile activity was inconsistent.

The Approach

We rebuilt the repair and replacement pages, added service-area content, optimized GBP services and photos, cleaned citations and created seasonal FAQ content around leaks, shingles and emergency repairs.

The Result

In 120 days, estimate requests from organic search grew 203%, roof repair Ottawa moved from position 22 to position 2 and Google Business Profile calls increased 156% during peak season.

Local SEO Contractor SEO Seasonal Lead Growth

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