A roofing contractor in Ottawa wanted stronger spring and storm-season visibility for repair, replacement and emergency roof-leak searches.
The contractor was getting referrals but missing high-intent search demand. Its roof repair and replacement pages were too thin, service-area pages were duplicated and Google Business Profile activity was inconsistent.
We rebuilt the repair and replacement pages, added service-area content, optimized GBP services and photos, cleaned citations and created seasonal FAQ content around leaks, shingles and emergency repairs.
In 120 days, estimate requests from organic search grew 203%, roof repair Ottawa moved from position 22 to position 2 and Google Business Profile calls increased 156% during peak season.
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