A beauty content platform publishing skincare, makeup and haircare advice at scale.
The beauty content platform, the parent company's 500+ page Drupal content site, was fully loading in 23.9 seconds — PageSpeed grade C (70%), YSlow grade E (58%), 2.71MB and 142 requests per page. The brief was simple: get it under 5 seconds.
A four-month frontend and backend audit delivered as a prioritized recommendation sheet: removing duplicate JS calls, moving inline CSS out of templates, lazy-loading offscreen images, enabling Drupal HTML minification and JS aggregation, and disabling unused modules (AdvAgg, HybridAuth, XML Sitemap and others) — tracked line-by-line with the client's implementation team through to sign-off.
Fully loaded time down to 3.0 seconds — an 87% reduction — reached by month three and holding steady through month four. PageSpeed score up from C (70%) to B (83%), page weight cut from 2.71MB to 1.57MB, requests down from 142 to 105.
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