A immigration law firm in Chicago needed qualified consult requests from English and Spanish-speaking searchers across family, work and citizenship matters.
The firm ranked for branded searches but not for service-specific legal intent. Spanish-language pages were thin, local citations had inconsistent practice-area details and GBP activity was low.
We built bilingual service pages, added local schema, rewrote attorney and practice-area pages, strengthened citations and optimized GBP posts around consultation-focused legal questions.
After six months, organic consultation requests rose 118%, Spanish-language organic sessions grew 204% and immigration lawyer Chicago Spanish moved from page three to position 4.
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