Local SEO - US

Turning local remodeling searches into qualified estimate requests.

The Client

A remodeling contractor in Phoenix wanted more kitchen and bathroom renovation enquiries from homeowners searching locally.

The Challenge

The site had portfolio photos but weak search architecture. Project pages were not connected to service pages, city pages were underdeveloped and Google Business Profile posts did not highlight finished work.

The Approach

We rebuilt service pages, added location-specific project content, optimized image alt text and GBP photos, fixed citations and added estimate CTAs around kitchen and bathroom search intent.

The Result

Within 150 days, local organic leads grew 241%, kitchen remodeling Phoenix moved from position 18 to position 3 and monthly estimate requests increased from 21 to 68.

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