Building durable, compounding rankings for the vegan beauty brand.

A vegan beauty and personal-care brand building an Instagram-first launch presence.

The vegan beauty brand's priority keywords were scattered across search results, and organic traffic had stayed flat for months — a real site, but not yet capturing the category searches from people already looking for vegan, sulphate-free hair and body care.

An ongoing SEO programme spanning over a year: on-page and meta optimization, technical fixes, page speed work, and consistent content and authority-building — tracked monthly against a fixed set of priority keywords, with focused attention on high-volume category terms like sulphate-free and vegan haircare.

43% of priority keywords tracked now rank on page one. Organic traffic had stayed flat for months, then took off — growing more than sixfold in three months, including a further 20% jump in the most recent month alone. One keyword, "vegan shampoo," moved from unranked to position 9 in a single month, and the high-volume term "sulphate free shampoo" broke into the top 10. A parallel site speed optimization pass pushed both desktop and mobile page speed scores above 90. That visibility increasingly turned casual searchers into new customers discovering the brand.